Proposing a Website Redesign Solution for a Full-Service Amazon Marketing Agency
Proposing a Website Redesign Solution for a Full-Service Amazon Marketing Agency
Proposing a Website Redesign Solution for a Full-Service Amazon Marketing Agency
Proposing a Website Redesign Solution for a Full-Service Amazon Marketing Agency
Proposing a Website Redesign Solution for a Full-Service Amazon Marketing Agency
Landing Page
Landing Page
Landing Page
Landing Page
Landing Page
Tools
Figma
Miro
Adobe Photoshop
Notion
2 weeks
Time frame
UX/UI Designer
Role
Desktop
Platform
Introduction
Introduction
Dayly Group is a full-service Amazon agency founded by two brothers who aimed to create the agency they once needed. They specialize in Amazon marketing, offering customized strategies, data-driven insights, and creative excellence to help businesses succeed on Amazon. Their mission is to boost ROI and help brands thrive in the competitive e-commerce landscape.
Dayly Group is a full-service Amazon agency founded by two brothers who aimed to create the agency they once needed. They specialize in Amazon marketing, offering customized strategies, data-driven insights, and creative excellence to help businesses succeed on Amazon. Their mission is to boost ROI and help brands thrive in the competitive e-commerce landscape.
Problem
Problem
Dayly Group’s website was outdated and lacked clarity, which hindered their ability to attract new clients. The site suffered from confusing navigation, unengaging visuals, and unclear messaging about their services. This led to a 12% decline in user engagement and a 15% lower conversion rate compared to industry standards. Prospective clients found it challenging to understand the full scope of services offered, resulting in missed opportunities to convert visitors into leads.
Dayly Group’s website was outdated and lacked clarity, which hindered their ability to attract new clients. The site suffered from confusing navigation, unengaging visuals, and unclear messaging about their services. This led to a 12% decline in user engagement and a 15% lower conversion rate compared to industry standards. Prospective clients found it challenging to understand the full scope of services offered, resulting in missed opportunities to convert visitors into leads.
Goal
Goal
The primary goal was to redesign the website to better communicate Dayly Group’s expertise and services, making it easier for potential clients to understand and engage with the brand. The objectives included increasing user engagement by 10% and improving conversion rates by 14% within the first six months. The redesign also aimed to enhance the site’s visual appeal and navigation to create a more intuitive user experience.
The primary goal was to redesign the website to better communicate Dayly Group’s expertise and services, making it easier for potential clients to understand and engage with the brand. The objectives included increasing user engagement by 10% and improving conversion rates by 14% within the first six months. The redesign also aimed to enhance the site’s visual appeal and navigation to create a more intuitive user experience.
My role
My role
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
My process
My process
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
Market Research
Market Research
We conducted research to understand the needs and frustrations of potential clients. Competitors such as Teikametrics, ChannelAdvisor, and Sellics were analyzed for their website design, user experience, and messaging. These insights helped us identify key areas for improvement, such as simplifying navigation, improving visual storytelling, and clearly communicating the value of Dayly Group’s services.
We conducted research to understand the needs and frustrations of potential clients. Competitors such as Teikametrics, ChannelAdvisor, and Sellics were analyzed for their website design, user experience, and messaging. These insights helped us identify key areas for improvement, such as simplifying navigation, improving visual storytelling, and clearly communicating the value of Dayly Group’s services.
Final Design
Final Design
The revamped website featured a clean, modern design with intuitive navigation and engaging visuals that clearly communicated Dayly Group’s value proposition. The new design effectively showcased Dayly Group’s expertise, making it easier for potential clients to understand their services and engage with the brand.
The revamped website featured a clean, modern design with intuitive navigation and engaging visuals that clearly communicated Dayly Group’s value proposition. The new design effectively showcased Dayly Group’s expertise, making it easier for potential clients to understand their services and engage with the brand.
