Proposing a Better Mobile Design Solution for a Bakery
Proposing a Better Mobile Design Solution for a Bakery
Proposing a Better Mobile Design Solution for a Bakery
Proposing a Better Mobile Design Solution for a Bakery
Proposing a Better Mobile Design Solution for a Bakery
Mobile Application
Mobile Application
Mobile Application
Mobile Application
Mobile Application
Tools
Figma
Miro
Adobe Photoshop
Notion
2 weeks
Time frame
UX/UI Designer
Role
Mobile
Platform
Introduction
Introduction
CakeSnap is a mobile application designed for dessert lovers who crave delicious, visually appealing treats. The app offers a variety of baked goods, from cakes and muffins to donuts and pastries, all beautifully presented with high-quality images and detailed descriptions. Users can easily browse, select, and order their favorite sweets, making CakeSnap a go-to app for satisfying sweet cravings.
CakeSnap is a mobile application designed for dessert lovers who crave delicious, visually appealing treats. The app offers a variety of baked goods, from cakes and muffins to donuts and pastries, all beautifully presented with high-quality images and detailed descriptions. Users can easily browse, select, and order their favorite sweets, making CakeSnap a go-to app for satisfying sweet cravings.
Problem
Problem
The initial design of CakeSnap lacked the modern, user-friendly interface needed to effectively showcase its premium products. This resulted in a 7% decrease in user retention and a 10% lower conversion rate compared to industry standards. The outdated design, coupled with complex navigation, made it challenging for users to find and purchase their desired desserts, leading to lost sales opportunities.
The initial design of CakeSnap lacked the modern, user-friendly interface needed to effectively showcase its premium products. This resulted in a 7% decrease in user retention and a 10% lower conversion rate compared to industry standards. The outdated design, coupled with complex navigation, made it challenging for users to find and purchase their desired desserts, leading to lost sales opportunities.
Goal
Goal
The objective was to redesign the CakeSnap app to enhance user engagement and streamline the purchasing process. The redesign aimed to boost user retention by 9% and increase conversion rates by 8% within four months. Additionally, the goal was to create a visually appealing interface that would better highlight the quality and variety of products offered.
The objective was to redesign the CakeSnap app to enhance user engagement and streamline the purchasing process. The redesign aimed to boost user retention by 9% and increase conversion rates by 8% within four months. Additionally, the goal was to create a visually appealing interface that would better highlight the quality and variety of products offered.
My role
My role
I was responsible for the competitor analysis, the creation of the avatar of the target audience based on the details provided by the client, wireframing, UI Design and handoff. I also created a style guide to maintain consistency and effective communication with the development team.
I was responsible for the competitor analysis, the creation of the avatar of the target audience based on the details provided by the client, wireframing, UI Design and handoff. I also created a style guide to maintain consistency and effective communication with the development team.
My process
My process
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. Because of the short timeframe, I focused only on the first 4 phases of my product design process.
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. Because of the short timeframe, I focused only on the first 4 phases of my product design process.
Market Research
Market Research
In our research, we analyzed competitors like Dessert Club, Sweet Treats, and PastryPoint. These apps excelled in delivering visually stunning, easy-to-navigate interfaces that made dessert shopping a delight. The insights gained highlighted the importance of high-quality visuals, clear product categorization, and a simple, intuitive shopping experience.
In our research, we analyzed competitors like Dessert Club, Sweet Treats, and PastryPoint. These apps excelled in delivering visually stunning, easy-to-navigate interfaces that made dessert shopping a delight. The insights gained highlighted the importance of high-quality visuals, clear product categorization, and a simple, intuitive shopping experience.
Final Design
Final Design
The redesigned CakeSnap app features a clean, modern interface with improved navigation and engaging visuals that showcase the products more effectively. The enhanced user experience made it easier for customers to find and order their favorite treats, resulting in higher satisfaction and increased sales.
The redesigned CakeSnap app features a clean, modern interface with improved navigation and engaging visuals that showcase the products more effectively. The enhanced user experience made it easier for customers to find and order their favorite treats, resulting in higher satisfaction and increased sales.
