Proposing a Website Redesign Solution for a Fundraising Platform
Proposing a Website Redesign Solution for a Fundraising Platform
Proposing a Website Redesign Solution for a Fundraising Platform
Proposing a Website Redesign Solution for a Fundraising Platform
Proposing a Website Redesign Solution for a Fundraising Platform
Corporate Website
Corporate Website
Corporate Website
Corporate Website
Corporate Website
Tools
Figma
Miro
Adobe Photoshop
Notion
8 weeks
Time frame
UX/UI Designer
Role
Desktop, Tablet & Mobile
Platform
Introduction
Introduction
Fundaxi is a fundraising platform designed to facilitate easy and transparent fundraising events, connecting community groups and organizations with local businesses and restaurants. Fundaxi aims to make the process straightforward and transparent for all parties involved.
Fundaxi is a fundraising platform designed to facilitate easy and transparent fundraising events, connecting community groups and organizations with local businesses and restaurants. Fundaxi aims to make the process straightforward and transparent for all parties involved.
Problem
Problem
The existing website was outdated and ineffective, with unintuitive navigation, unengaging visuals, and unclear messaging. This led to a 30% decline in user engagement and a 25% lower conversion rate compared to industry benchmarks. Users struggled to find information and trust the site, and the complex process of setting up and promoting fundraising events caused many to abandon their attempts.
The existing website was outdated and ineffective, with unintuitive navigation, unengaging visuals, and unclear messaging. This led to a 30% decline in user engagement and a 25% lower conversion rate compared to industry benchmarks. Users struggled to find information and trust the site, and the complex process of setting up and promoting fundraising events caused many to abandon their attempts.
Goal
Goal
Redesign the website to enhance user experience and boost conversions. The new design aims to increase user engagement by 25% and improve conversion rates by 20% within six months. It also seeks to reduce user frustrations by making information easier to find, simplifying the event setup process, and building trust through clear visuals.
Redesign the website to enhance user experience and boost conversions. The new design aims to increase user engagement by 25% and improve conversion rates by 20% within six months. It also seeks to reduce user frustrations by making information easier to find, simplifying the event setup process, and building trust through clear visuals.
My role
My role
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
My process
My process
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
Market Research
Market Research
We identified two primary user personas to understand their needs and frustrations. Users prioritized ease of use, trustworthiness, and a streamlined process. Analyzing top competitors like Rotary International, Donorbox, BNI, GroupRaise, and Welcome Wagon, we found that effective communication, user-friendly designs, and simplified processes led to higher engagement and conversion rates.
We identified two primary user personas to understand their needs and frustrations. Users prioritized ease of use, trustworthiness, and a streamlined process. Analyzing top competitors like Rotary International, Donorbox, BNI, GroupRaise, and Welcome Wagon, we found that effective communication, user-friendly designs, and simplified processes led to higher engagement and conversion rates.
Final Design
Final Design
The new website design included intuitive navigation, engaging visuals, and trust-building elements. Clear messaging communicated the value of Fundaxi's services, while user-friendly forms simplified the event setup and promotion process. The design was made fully responsive to ensure accessibility across all devices.
The new website design included intuitive navigation, engaging visuals, and trust-building elements. Clear messaging communicated the value of Fundaxi's services, while user-friendly forms simplified the event setup and promotion process. The design was made fully responsive to ensure accessibility across all devices.
