Proposing a Website Redesign Solution for a Global Ethical Leather Initiative
Proposing a Website Redesign Solution for a Global Ethical Leather Initiative
Proposing a Website Redesign Solution for a Global Ethical Leather Initiative
Proposing a Website Redesign Solution for a Global Ethical Leather Initiative
Proposing a Website Redesign Solution for a Global Ethical Leather Initiative
Landing Page
Landing Page
Landing Page
Landing Page
Landing Page
Tools
Figma
Miro
Adobe Photoshop
Notion
1 week
Time frame
UX/UI Designer
Role
Desktop
Platform
Introduction
Introduction
Is It Leather? is an international initiative launched in August 2021 to advocate for real, ethical, and sustainable leather. Representing a global consortium, their mission is to promote natural leather and ensure transparency in the retail sector.
Is It Leather? is an international initiative launched in August 2021 to advocate for real, ethical, and sustainable leather. Representing a global consortium, their mission is to promote natural leather and ensure transparency in the retail sector.
Problem
Problem
The existing website was outdated, with unengaging visuals and an inefficient shopping experience. Poor SEO performance led to limited visibility and engagement. These issues resulted in a 10% drop in user engagement and a 12% decrease in conversions compared to industry benchmarks. Users struggled to find accurate information and were deterred by a complicated shopping process.
The existing website was outdated, with unengaging visuals and an inefficient shopping experience. Poor SEO performance led to limited visibility and engagement. These issues resulted in a 10% drop in user engagement and a 12% decrease in conversions compared to industry benchmarks. Users struggled to find accurate information and were deterred by a complicated shopping process.
Goal
Goal
The project aimed to redesign the website to better reflect the brand’s focus on authenticity and quality. Objectives included increasing user engagement by 15% and boosting conversion rates by 10% within six months. Additionally, integrating WooCommerce and improving onsite SEO were essential for enhancing the shopping experience and increasing site visibility.
The project aimed to redesign the website to better reflect the brand’s focus on authenticity and quality. Objectives included increasing user engagement by 15% and boosting conversion rates by 10% within six months. Additionally, integrating WooCommerce and improving onsite SEO were essential for enhancing the shopping experience and increasing site visibility.
My role
My role
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
My process
My process
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
Market Research
Market Research
We identified key user personas, such as consumers interested in genuine leather and those confused by synthetic alternatives. Research highlighted their need for clear information and transparency. Competitor analysis included examining initiatives like Leather Naturally, the Leather Working Group, and The Real Leather. These organizations set high standards for transparency and consumer education, providing valuable insights for effective communication and user engagement.
We identified key user personas, such as consumers interested in genuine leather and those confused by synthetic alternatives. Research highlighted their need for clear information and transparency. Competitor analysis included examining initiatives like Leather Naturally, the Leather Working Group, and The Real Leather. These organizations set high standards for transparency and consumer education, providing valuable insights for effective communication and user engagement.
Final Design
Final Design
The redesigned website features a modern, user-friendly interface that emphasizes the value of natural leather. Integration of WooCommerce provides a streamlined shopping experience. The new design effectively supports Is It Leather?’s mission by offering a clear, informative platform that enhances consumer understanding and advocates for transparency in the leather industry.
The redesigned website features a modern, user-friendly interface that emphasizes the value of natural leather. Integration of WooCommerce provides a streamlined shopping experience. The new design effectively supports Is It Leather?’s mission by offering a clear, informative platform that enhances consumer understanding and advocates for transparency in the leather industry.
