Design Solutions for a Personal Life Insurance Company
Design Solutions for a Personal Life Insurance Company
Design Solutions for a Personal Life Insurance Company
Design Solutions for a Personal Life Insurance Company
Design Solutions for a Personal Life Insurance Company
Landing Page
Landing Page
Landing Page
Landing Page
Landing Page
Tools
Figma
Miro
Adobe Photoshop
Notion
4 weeks
Time frame
UX/UI Designer
Role
Desktop & Mobile
Platform
Introduction
Introduction
Live Insurance Partners is a trusted provider of personal insurance solutions in Australia, ensuring over 3,000 clients can maintain their lifestyles despite health-related challenges. Partnered with 90% of the country’s retail insurers, they offer income, life, disability, and trauma insurance.
Live Insurance Partners is a trusted provider of personal insurance solutions in Australia, ensuring over 3,000 clients can maintain their lifestyles despite health-related challenges. Partnered with 90% of the country’s retail insurers, they offer income, life, disability, and trauma insurance.
Problem
Problem
The existing website was outdated and ineffective, with unintuitive navigation, unengaging visuals, and unclear messaging. This led to a 25% decline in user engagement and a 30% lower conversion rate compared to industry benchmarks. Users struggled to find information and trust the site, and the complex application process caused many to abandon their attempts to get a quote.
The existing website was outdated and ineffective, with unintuitive navigation, unengaging visuals, and unclear messaging. This led to a 25% decline in user engagement and a 30% lower conversion rate compared to industry benchmarks. Users struggled to find information and trust the site, and the complex application process caused many to abandon their attempts to get a quote.
Goal
Goal
Redesign the website to enhance user experience and boost conversions. The new design aims to increase user engagement by 20% and improve conversion rates by 15% within six months. It also seeks to reduce user frustrations by making information easier to find, simplifying the application process, and building trust through clear visuals.
Redesign the website to enhance user experience and boost conversions. The new design aims to increase user engagement by 20% and improve conversion rates by 15% within six months. It also seeks to reduce user frustrations by making information easier to find, simplifying the application process, and building trust through clear visuals.
My role
My role
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
As a UX/UI designer, I was responsible for conducting user and competitor research, creating wireframes and prototypes, designing the UI elements and overall visual style, collaborating with developers to ensure seamless implementation, and iterating on feedback.
My process
My process
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
The structure and length of my process depend on at which point I join the team, the resources available, and the deadlines. For this project, I focused only on the first four phases of my product design process.
Market Research
Market Research
We identified two primary user personas to understand their needs and frustrations. Users had limited time and were concerned about trust, affordability, and convenience. Analyzing top competitors like AAMI Life Insurance, TAL Life Insurance, Zurich Australia, MLC Life Insurance, and CommInsure, we found that effective communication, user-friendly designs, and simplified processes led to higher engagement and conversion rates.
We identified two primary user personas to understand their needs and frustrations. Users had limited time and were concerned about trust, affordability, and convenience. Analyzing top competitors like AAMI Life Insurance, TAL Life Insurance, Zurich Australia, MLC Life Insurance, and CommInsure, we found that effective communication, user-friendly designs, and simplified processes led to higher engagement and conversion rates.
Final Design
Final Design
The new website design included intuitive navigation, engaging visuals, and trust-building elements. Clear messaging communicated the value of the insurance products, while user-friendly forms simplified the application process. The design was made fully responsive to ensure accessibility across all devices.
The new website design included intuitive navigation, engaging visuals, and trust-building elements. Clear messaging communicated the value of the insurance products, while user-friendly forms simplified the application process. The design was made fully responsive to ensure accessibility across all devices.
